Ok Go!

Ok Go became a YouTube sensation thanks to their song “Here It Goes Again” aka The Treadmill Song. Now they’ve upped the ante with the video of their latest song, This Too Shall Pass. They got the group Syyn Labs to construct a huge, elaborate Rube Goldberg machine for the video.

The Rube Goldberg machine is nothing new, of course. A Honda TV featuring one that used the parts of the car was one of the earliest viral sensations of the Internet. But the complexity and size of this particular machine is what’s jaw-dropping. Take a look:



For the making of, click on this.