Watch Me Entertain Myself!

Sacha Guitry once said, "You can pretend to be serious, but you can't pretend to be witty." Oh yes, I'm the great pretender.
(pilot episode: 20 January 2004)

Thursday, October 16, 2008

Ad-mirable

Now here is something you don’t see often. The following TV commercial was made back in 2001 for the 17th AdCongress in Cebu. At that time I was not working in an ad agency, so I never knew about it until I stumbled upon it on YouTube recently. Watch it first before reading further:



My first reaction was, “Ay shet, commercial lang ito—ang cute ng guys!” Then I thought, “Hey, at least the gay context was shown in a matter-of-fact manner.” Too bad that the commercial was made by advertisers for advertisers, so it’s not surprising that only a few of the mainstream audience saw it on air. Then again, with many gay folks in the industry, it’s not surprising that this kind of work will get approved. After all, it’s all about which market you are talking to.

7 comments:

Dexter's Faggotory said...

Loves it. Reminds me of the old Ponds commercial.

Cute din yung leads dun! :P

Pao Pielago said...

i can vividly remember this ad. akala ko dati it's an ad for a facial cleanser for men. i was still in high school then and didn't really expect to work in the ad industry. hehe.

i was browsing through the other ads. the fita fairy commercial is a classic and still hits me.

E said...

hehehehe thats the comercial for ad congress tama ba? di ko natapos yung vid eh nagttopak connection ko...there were rumors before that the guy running was spotted daw sa JOY (yeah, I know JOY..Im a dinosaur)....

Ming Meows said...

inosente pa ako sa mga panahong iyon. chos!

sa totoo lang hindi ko sya pansin noon, pero napanood ko na ito way back.

thebaklareview said...

it's one of my all-time favorite commercials. but i seem to remember it with different scoring. hmm.

Brian Cua said...

OMG. i was the one who did this jingle. I remember there was a lips to lips version of this. I don't know if anyone has the copy pa.

Jake Tornado said...

Trivia: The jogging guy is gay in real life. He's from UP. :)