Watch Me Entertain Myself!

Sacha Guitry once said, "You can pretend to be serious, but you can't pretend to be witty." Oh yes, I'm the great pretender.
(pilot episode: 20 January 2004)

Tuesday, March 04, 2008

Great Print Ads

The following are proof that one can make a great print ad without an art director. (Okay, okay, I’m kidding, all ye art directors and artists out there!)

(Click on the image to enlarge it.)




And below is my favorite of all three.


Aren’t they the coolest?! Man, I’d kill to be able to write even one. I now officially have writer’s envy, which is like penis envy except we’re comparing, uhm, copy length? Oh what the fuck, never mind.

6 comments:

Pao Pielago said...

i never did like long copies, coming from an AD's point of view. but these ones are good. whimsical yet elegant in execution...i especially love the third one. made me laugh...

:-)

trey said...

good lord! where do i get the book?

joelmcvie said...

@TREY: Hey, thanks for watching the show. :-)

It's not a book. Those are actual print ads. The concept is that they should look like pages of a book. If you look closely at the lower left or right (depending on the layout) where the Penguin logo's located, the tagline says "There's life in a book." It's a print campaign for Penguin books and book-reading in general.

closet case said...

bravo! bravo! bravo! excellent campaign! love it!!!!

Mugen said...

Too bad it aint a book. Astig!!

joelmcvie said...

@CORPCLOSET: FYI the campaign is not a local (Phil) campaign. It's by Y&R of another country (I just forget which one, sheesh).