(Click on the image to enlarge it.)
And below is my favorite of all three.
Aren’t they the coolest?! Man, I’d kill to be able to write even one. I now officially have writer’s envy, which is like penis envy except we’re comparing, uhm, copy length? Oh what the fuck, never mind.
6 comments:
i never did like long copies, coming from an AD's point of view. but these ones are good. whimsical yet elegant in execution...i especially love the third one. made me laugh...
:-)
good lord! where do i get the book?
@TREY: Hey, thanks for watching the show. :-)
It's not a book. Those are actual print ads. The concept is that they should look like pages of a book. If you look closely at the lower left or right (depending on the layout) where the Penguin logo's located, the tagline says "There's life in a book." It's a print campaign for Penguin books and book-reading in general.
bravo! bravo! bravo! excellent campaign! love it!!!!
Too bad it aint a book. Astig!!
@CORPCLOSET: FYI the campaign is not a local (Phil) campaign. It's by Y&R of another country (I just forget which one, sheesh).
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